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Contact Insights
3rd party data enrichment (Contact Insights)
3rd party data enrichment (Contact Insights)

Get invaluable insights about donors from a trusted 3rd party to enrich your data with demographics, interests, buying trends, and more

Ashley avatar
Written by Ashley
Updated over a week ago

The biggest and most successful organizations in the world rely on 3rd party data sources to enrich and augment information about their donors and customers to make more informed decisions on their messaging, marketing strategies, asks, and more. With GivingFuel, this feature that has been reserved for all the biggest organizations is now available to you.

Use Contact Insights to unlock invaluable information about your donors such as their income range, education level, interests, demographic information, etc. This allows you to improve your targeted marketing efforts, make strategic adjustments to your fundraising efforts, etc.

Contact Insights will transform your marketing by using over 50+ billion online and offline data points spanning 10 different categories to enrich your contact profiles with actionable insights and demographic data.

Utilize Contact Insight data to

  • Discover key demographic profiles to inform your marketing and advertising efforts

  • Identify interest groups, niches, and common affinities within your base

  • Build segments around interests or demographics and send targeted offers

  • Modify your offering, optimize pricing and refine your messaging

  • Attract partners with statistical proof of your donor base

Available Contact Insight datapoints

  • Estimated income

  • Purchasing behavior

  • Household size

  • Age and gender

  • Number of children

  • Social media profiles

  • Education

  • Interests and hobbies

  • Linkedin & X (Twitter) profile photos, bios and links

You can filter and export a list of contacts based on Contact Insight data and send targeted messages through our Email Center emails, Email Automation drip campaigns.

You can view individual contact profiles for specific details about your donors including social media profile photo, bio and links when available.

NOTE - Contact Insight data is available for filtering purposes only. The specific Contact Insight data is not exportable. You can use the Contact Insight data to filter and then export the specified contacts with the information you captured in your pages.

Contact Insights Pricing

Once you enable Contact Insights, we'll screen your contacts using their email address in order to enrich them with helpful insights. This includes all of your contacts across all of our products you use. OR you can choose to filter your contacts based on year to only enrich certain years worth of contacts across all products.

  • Your contacts will be enriched with 3rd party data insights within minutes or hours depending on the number of contacts you have in your account.

  • On average, 55%-65% of all contacts can be enriched with available 3rd party data.

  • New contacts are enriched in real-time

  • You only pay $0.10 per enriched contact plus $9 per month

An active plan is required each month to maintain real-time enrichment and filters

Enable Contact Insights

  • From the Pages screen, select Contacts from the top navigation bar

  • Scroll down and click the Get Insights button

  • Review the detailed pricing screen and click the Start using Contact Insights button

Choose which contacts to enrich

You can choose to enrich all of your contacts, or filter to only enrich specific years. You'll see the number of contacts and cost adjust based on your selection. Then click Confirm sign up and enrichment.

NOTE: Going forward, the system will attempt to enrich all new contacts in real time. You’ll only ever pay for contacts that are enriched.

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