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Set up Conversion Tracking
Go to the Pages tab from the top menu bar, and click View All Pages
Click the pencil icon under the page you want to edit
Go to the Settings tab from the top menu bar, and select Tracking
Turn on the Conversion Tracking feature you would like to use
Enter your Tracking ID
Pro Tip: We recommend only using one conversion tracking tool at a time.
Note: To track eCommerce conversions, place your Google Analytics Tracking ID within a Google Tag Manager Container.
FAQs
Can I use other tracking platforms within your software?
Can I use other tracking platforms within your software?
Yes, but they need to be implemented by Google Tag Manager.
Where can I learn more about conversion tracking?
Where can I learn more about conversion tracking?
Our system is plug & play for conversion tracking software. You can reference the Google help center, the Facebook help center, the Adword help center, or the ecommerce help center for more information.
What is the confirmation URL?
What is the confirmation URL?
Each confirmation URL is unique because it contains the Donor ID number. It cannot be restructured, but it is not necessary for tracking conversions with the available setups.
How Can I Troubleshoot and Verify my Google Tag Implementation?
How Can I Troubleshoot and Verify my Google Tag Implementation?
This video walks through how to troubleshoot and verify your Google Tag implementation.
How Can I Troubleshoot the Facebook Meta Pixel Tracking Feature?
How Can I Troubleshoot the Facebook Meta Pixel Tracking Feature?
This video walks through how to add and troubleshoot the Facebook Meta Pixel Tracking Feature.
What information is shared with Facebook Pixel Tracking?
What information is shared with Facebook Pixel Tracking?
Page View - If a Donor views the page
Registration - If a Donor completes the page, paid or free
Add To Cart* - If a Donor makes a selection on the page, indicating purchase intent
Initiate Check Out - If the Donor clicks into the billing portion of the page but doesn't complete the purchase
Amount Of Order - Total cost paid by the Donor
How Do I Manage my Facebook Ads?
How Do I Manage my Facebook Ads?
Here is an excellent resource on how to create, analyze, and manage your Facebook Ads.
My Facebook Link preview is not working. Do you have any tips to fix it?
My Facebook Link preview is not working. Do you have any tips to fix it?
Here is a tool for sharing a URL and finding the Facebook link preview is not working properly.
My Facebook Pixel is showing, Missing Purchase User Data Parameters, Missing AddToCart user data parameters, and events not matching. What does this mean?
My Facebook Pixel is showing, Missing Purchase User Data Parameters, Missing AddToCart user data parameters, and events not matching. What does this mean?
If your event is free or the check out is $0, the Purchase and Add To Cart triggers are not activated b/c a financial transaction must take place.