Our Ad Manager feature is designed to help you expand your reach beyond your existing donors. Ad Manager helps you find new donors, re-engage past donors, and scale your marketing from your GivingFuel account. The Ad Manager feature allows you to harness the power of digital advertising without relying on third-party tools.
With AI-powered ad creation tools, you can create and launch ads in minutes, automatically generate headlines, monitor views, clicks, and sales right in your dashboard, and easily test different audiences and creative variations. It's fully integrated, simple to use, and designed to help you increase your donor base and revenue.
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Getting Started
Select Ad Manager from the top menu bar
Select Connect Meta Account or Connect TikTok Account to connect your Meta or TikTok account. This is required to publish ad campaigns
Enter your login credentials
Click Log In
Note: To run ad campaigns on Facebook or Instagram, you need a connected Meta Ads account.
To run ad campaigns on TikTok, you must have a TikTok Business account. Personal TikTok accounts aren’t eligible for advertising.
Create Your Ad Campaign
Note: To use Ad Campaigns, you’ll need to set up and add a Pixel to the donation page you’re directing customers to. The Pixel is required to publish your ad and helps track conversions.
Use a Facebook Pixel for Instagram or Facebook campaigns, and a TikTok Pixel for TikTok campaigns. Click here to learn how to set up Pixel on your pages.
Click Create Ad Campaign in the upper right-hand corner
Select your ad platform. You can run campaigns through Facebook, Instagram, or TikTok
Enter a Campaign Name. This is for internal and reporting purposes only
Add your Campaign Objective. You can maximize sales, traffic, awareness, or leads
Add your Destination Link. You can link to one of your GivingFuel pages or a custom link
Add your Content Type
Image: When you select Image, you can import images from a website, pull in posts from your Facebook, Instagram, or TikTok account, or upload your own images directly
Video: When you select Video, you can import a video from your Facebook, Instagram, or TikTok posts or upload your own video directly
Pro Tip: For TikTok campaigns, the Ad Manager defaults to video. If you select an image instead, you’ll be prompted to add background music later, as TikTok is a video-based platform.
Add text in the About Your Event field. We recommend including details about your organization, including your organization's mission and purpose. This information helps our AI create a tailored, compelling ad
Choose one Tone of Voice. You can pick from our predefined options or create a custom tone. Custom tones can up to 30 characters long
Enter your Website. Our AI will use it to identify brand colors, gather brand imagery, and analyze content to automatically generate ad suggestions. You can use either your GivingFuel page or your own website URL
Click Continue
Design Your Ad Campaign
Once you’ve added your ad campaign and organization details, we’ll automatically generate sample ad templates for you. From there, you can customize them to match your organization's brand. Since ad design works a bit differently for Meta and TikTok, follow the steps below for each platform.
Design a Meta Ad
Design a Meta Ad
Choose one of the generated ads as a template. If you don't like any of the ads, click "Create from Scratch" to generate an ad from scratch
Personalize your ad by editing the primary text, headline, description, and button text. Click Get Suggestions to receive more wording options for you to choose from, or manually adjust the wording as desired
The Primary Text is the primary text for your ad. This appears above the image, and should include more detailed information about your organization. The Primary Text field allows a maximum of 125 characters
The Headline is the bolded headline for your event. This headline should include your call to action, and include short attention-grabbing information. This field allows a maximum of 255 characters
The Description includes text below your headline, and can provide additional context to the headline. This field allows a maximum of 255 characters
The Button Text directs people to your page. You can choose between a pre-selected list of options
Customize your Image or Video (depending on your ad setup)
Image
Click Open Image Editor to edit your current image
Click Upload Image to add a new image
Click Delete Image to delete your current image
Video
Click Upload Video to upload a new video
Click Delete Video to delete your current video
Click Continue
Design a TikTok Ad
Design a TikTok Ad
Choose one of the generated ads as a template. If you don't like any of the ads, click "Start Ad from Scratch" to generate an ad from scratch
Personalize your ad by editing the description and button text
The Description includes additional context for your organization. Click Get Suggestions to receive more wording options for you to choose from, or manually adjust the wording as desired. The description can contain up to 255 characters
The Button Text directs people to your page. You can choose between a pre-selected list of options
Customize your Image or Video (depending on your ad setup)
Image
Click Open Image Editor to edit your current image
Click Upload Image to add a new image
Click Delete Image to delete your current image
Select Background Music for your ad
Video
Click Upload Video to upload a new video
Click Delete Video to delete your current video
Click Continue
Schedule Your Ad and Review
Select your Audience Type
New Audience: Target a new audience for your ad
Use Saved Audience: Reuse an audience you've previously targeted with an ad
If you're targeting a New Audience, customize who you'd like to reach
Demographics & Interests: Build a custom audience based on specific demographic details. You can define age range, gender, language, location, and additional targeting criteria to reach your ideal audience
Retarget (coming soon on TikTok): Reconnect with people who have previously interacted with your brand. You can retarget website visitors from the past 180 days, people who have engaged with your Facebook page, or users who have interacted with your Instagram page within the last 365 days
Lookalike (coming soon on TikTok): Reach new audiences who share similarities with your existing audience. Choose a source group such as past donors, website visitors, users who initiated checkout, users who added tickets to their cart, or users who completed a purchase. From there, you can filter by location and select how closely matched you’d like the new audience to be
Past Attendees (coming soon on TikTok): Retarget previous event donors to encourage repeat donors
Set your Budget for the ad. You must add at least $1 for your budget
Daily Budget lets you set a budget per day for your ad. On average, you’ll spend the daily amount you set, with a maximum weekly spend of up to seven times your daily budget
Lifetime Budget lets you set a total budget for your ad. You’ll never spend more than the amount you enter
Schedule your ad by selecting a start and end date/time for the campaign to run
On Daily Budget, you must add a start date for your campaign to run. Toggle on the Set Ad Schedule toggle to add an end date
On Lifetime Budget, you must add a start and end date for your campaign to run
Add a Time Zone
Click Continue
Verify your connected Meta or TikTok account details
Review your campaign summary
Agree to the Terms of Service
Click Publish
Warning: Once your ad campaign is published, you cannot change the start date, ad account, Facebook page, or Pixel associated with the campaign.
Manage Your Ad Campaigns
Pro Tip: You can search by your ad campaigns by campaign name in the search bar. You can also filter by status or filter by the date the ad campaign is active.
From the top menu bar, hover over the Extras tab
Select Ad Manager from the dropdown
Find the Ad Campaign you want to manage, and click any of the following icons
The Status toggle allows you to activate or pause your Ad Campaign
The duplicate icon allows you to duplicate a previous Ad Campaign
The pencil icon allows you to edit the Ad Campaign
The eye icon allows you to view the Ad Campaign
The trash can icon allows you to delete the Ad Campaign
FAQs
What is a lookalike audience?
What is a lookalike audience?
A lookalike audience allows Facebook or Instagram to analyze your past donors and find new people who share similar demographics, interests, and behaviors.
Instead of guessing who might donate, you’re asking the platform to find people who resemble your real donors.