Drip email campaigns help you turn past interest into donations automatically. A drip campaign is a sequence of emails that continues to follow up with recipients until they take action. The moment someone makes a donation, they’re automatically removed from the remaining emails, so you’re not over-emailing confirmed donors.

With our Drip Campaign feature, you can easily create engaging drip email campaigns to reach out to past donors, targeted email lists, all of your contacts, or a segmented list of contacts. Because Drip Campaigns are built directly into the event platform, you get automatic revenue and donor tracking per email. You’ll be able to measure performance using the metrics that matter most, including the number of donors and dollars received, without complex integrations or manual work. The result is a highly cost-effective way to re-engage past donors to promote your mission.

Drip Campaign Pricing

GivingFuel introduced new pricing plans for all new accounts as of November 1, 2025. For accounts created after this date, All-In and Enterprise customers can use Drip Campaigns at no additional cost. This feature is not available on the Starter plan. If your account was created before November 1, 2025, please log in to your account to see your current pricing and feature availability.

If you use Drip Campaigns in your GivingFuel account, you can send emails to recipients from any of the Webconnex products (i.e. TicketSpice, RegFox, RedPodium), but you can only track donations to GivingFuel pages. If you'd like to track sales to other products, you'll want to use Drip Campaigns in your RegFox, RedPodium, or TicketSpice accounts.

Sign Up for Drip Campaigns

Hover over the Email Center tab in the top menu bar
Select Drip Campaigns from the dropdown
Click Start Using Drip Campaigns

Create a New Drip Campaign

Hover over the Email Center tab in the top menu bar
Select Drip Campaigns from the dropdown
Click Create Campaign

Create the Campaign Name - This is for internal and reporting purposes only
Set who you would like the drip campaign to send to
- Past Registrants - This allows you to send emails to all individuals who previously donated to a specific GivingFuel page or attended an event on TicketSpice, RegFox, or RedPodium
- Manually Enter or Import Emails - This option allows you to paste in email addresses from past donor services you've used, or MailChimp or other places you've captured emails. These email addresses can be placed on separate lines or separated by spaces, commas, or semicolons
- Contacts: This option allows you to send emails to all contacts in your account or to a targeted group of contacts that have been assigned a specific contact tag. To email contacts with a particular tag, choose Contacts, then select Contact Tags. From there, pick the tag(s) you’d like to send your message to. Click here to learn more about how to use our Contact Tagging feature!

Pro Tip: If you send your Drip Campaign to multiple contact tags, you can control how recipients are selected.

Match All: This option sends the email only to contacts who have all of the selected tags
Match Any: This option sends the email to contacts who have at least one of the selected tags

Note: When you manually add emails to a drip campaign, they will not be imported into your GivingFuel Contacts. They are only used as recipients in the drip campaign you create.

Toggle on Track Donations to monitor which recipients donate from your email link. This feature reports the number of donations and total amount raised. If this option is enabled, select the page that you'd like to track revenue for
Click Save

Add the First Email to the Drip Campaign Sequence

Hover over the Email Center tab in the top menu bar
Select Drip Campaigns from the dropdown
Click the eye icon next to the drip campaign you'd like to add emails to
Click Add Email

Create the Reference Name - This is for internal and reporting purposes only
Click Continue

Set the Subject Line of the email
Enter the From Name - This text will be who the email is showing it is coming from
Enter the Reply-to email - This email address will receive any responses if donors reply to the email
Page Link - This will only appear if you are tracking donations on your drip campaign. If you are tracking donations, this page link must be added to the Message field to track and report donations and revenue
Create the Message - The message field is used to customize your email message
Click Review Email

Pro Tip: You can automatically include the recipient’s first name, last name, or full name in your email subject or body. Click here to learn more about using variables in your emails.

Review your email
Click Save Email to add the email to your sequence

Note: You'll schedule the date and time this first email will send in a later step when you publish the drip campaign.

Add Additional Emails to the Drip Campaign Sequence

Note: You cannot add additional emails to the sequence once the drip campaign has been published. For this reason, we recommend adding every email you would like to send before publishing the drip campaign.

From the Drip Campaigns screen, click the eye icon on the drip campaign you'd like to add additional emails to
Click Add Email
Add a Reference Name - This is for internal and reporting purposes only
Click Continue

Set the Subject Line of the email
Enter the From Name - This will be who the email is showing it is coming from
Enter the Reply-to email - this email address will receive any responses if donors reply to the email
Page Link - This will only appear if you are tracking donations on your drip campaign. If you are tracking donations, this page link must be added to the Message field to track and report donations and revenue
Create the Message - The message field is where you can use the text editor to customize your email message
Click Review Email

Pro Tip: You can automatically include the recipient’s first name, last name, or full name in your email subject or body. Click here to learn more about using variables in your emails.

Set the number of days after the previous email in this sequence that you'd like this email to send
Set a specific time of day you'd like the email to send
Click Save Email

Pro Tip: For best results, build your drip campaign with at least four emails. A proven structure includes the following emails:

An announcement email to introduce your mission and goal
A follow-up email to make sure it was seen
An “ending soon” reminder email to build urgency around your goal
The final “last chance” email that reinforces the deadline and drives action

Add a Recipient's First Name, Last Name, or Full Name to an Email

You can personalize your emails by dynamically inserting a recipient’s first name, last name, or full name using email variables. This allows each email to feel more direct and engaging. GivingFuel also gives you the option to add custom fallback text in case a contact does not have a name associated with their email. This ensures your message reads naturally for all recipients.

When writing your email, click the {·} icon located to the right of the subject line or in the message field's menu bar
Select the variable you want to add to your email. You can add the first name, last name, or full name to the email
Add fallback (default) text that will appear if the recipient does not have a name associated with their email. To do this, enter the text you want to appear inside the quotation marks in the default: "" field. If left blank (the default setting), nothing will be inserted when a contact does not have a name on file

Pro Tip: When reviewing your email, you can use the Variable Preview options to see how your message will appear. This feature can be used to preview how your email will look when a name variable is added.

Click Raw to preview how the underlying email content appears. This view shows the raw text for the variable and does not reflect how the email will look to recipients
Click Sample to preview how the email appears when a contact has a name. If your message includes a variable, this option inserts a sample name into the email
Click Fallback to preview how the email appears when no name is available. This option shows the default text you added for the variable

Publish the Drip Campaign

Warning: Once you publish, you will not be able to edit your drip campaign title, recipients or page tracking once you publish. You can edit, test or delete an existing email in a drip campaign as long as the email hasn’t sent.

You cannot add additional emails to the sequence once the drip campaign has been published.

From the Drip Campaigns screen, click the eye icon next to the drip campaign you'd like to publish
Click the Publish button in the upper right corner
Choose when to send the email
- Select Send Immediately to send the first email immediately
- Select Schedule to schedule the email to send on a future date and time
Click the Publish button

Pro Tip: Once your drip campaign is published, the email statuses will show as Scheduled. The recipients, clicks, and revenue will update as each email is sent out.

FAQs

Does My GivingFuel Drip Campaigns Plan Include Access to Drip Campaigns on TicketSpice, RedPodium, and RegFox?

Currently, Drip Campaigns plans are enabled by product. To send Drip Campaigns in TicketSpice, RedPodium, or RegFox, we recommend setting up a new Drip Campaign plan in the other desired product(s). This may be subject to an additional cost.

If someone has already donated for my page before I send out my first Drip Campaign email, are they included in the campaign? Will they receive any of these emails?

No. If someone has already donated to your page before your first Drip Campaign email is sent, they will be automatically excluded from the campaign and will not receive any of the Drip Campaign messages.

Why didn't all of my contacts or past donors receive the first drip campaign email I sent out?

There are a few reasons why some of your contacts or past donors may not have received your first drip campaign email. A common reason is that they have already donation on the page targeted by your drip campaign. Since Drip Campaigns automatically exclude anyone who has already donated, people who donated before the campaign was scheduled to send will not receive the drip campaign email. Another common reason is that the donor has opted out of marketing emails from your organization.

If you want to ensure every subscribed contact or past donor receives your email, we recommend using the Email Blasts feature.

Can I include the recipients's name in my Drip Campaign?

No, users cannot dynamically insert the recipient's first and last name into a Drip Campaign. All messages will appear exactly as entered in the message field.

How do I drive revenue with my drip campaign?

Here are some tips for creating a drip campaign that drives revenue.

Write in first person. Send emails from a real team member instead of the organization. Personal emails stand out in crowded inboxes and drive more engagement
Keep formatting simple. Use clean, text-based emails and bold only key points for easy scanning
Limit links, emojis, and exclamation points. Too many links, emojis, images, or exclamation points can increase spam scores and hurt deliverability
Send at strategic times. Mornings often perform well. Try to avoid days when inboxes are typically overloaded
Build around three core elements:
- Story: Why your mission and goal matters
- Offer: What donors get the chance to be involved in, what’s new, and why it’s valuable
- Time wall: A clear deadline that drives urgency
Craft a strong subject line. Make it feel personal, relevant, and compelling enough to earn the open
Get to the point quickly. Communicate the main message early so readers immediately understand the value and next step

Is there a limit to the number of emails I can manually add to a drip campaign?

When using the Manual Enter or Import option, you can add up to 100,000 emails per Drip Campaign.

There is no limit to the number of recipients when using the Past Registrants option.

What User Permissions do I need to be able to create and send drip campaigns?

A user must have global Manage permissions and global Reports & Exports permissions to send drip campaigns. Any account owner, admin, and user with global Manage and Reports & Exports permissions can send drip campaigns.

What is the difference between a drip campaign and an email blast?

A drip campaign includes multiple emails sent in a planned sequence. Drip campaigns are a marketing tool designed to drive donations to your organization. They help you generate consistent sales with automated follow-ups to those who have not yet acted.

An email blast is a single email sent once. Email Blasts work best for general communication sent to all donors

Why can’t I create an image-based ad or heavily designed email?

Drip Campaigns is intentionally text-first. Image-heavy emails often don't display properly when images are turned off in inboxes, are more likely to be filtered into Promotions or flagged as spam, and reduce deliverability.

You can typically include minimal branding (like a small logo) in your email, but drip campaigns is designed to prioritize clear, direct text emails. Text emails perform better, load more reliably, and tend to avoid promotional/spam filtering compared to image-heavy designs.

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