Email Automation allows you to create drip email campaigns. This is a simple yet powerful tool you can use to drive additional donations and it's available within your account.
Email Automation basics:
Create and schedule up to 10 emails to send over the span of several days to previous donors
You can also enter email addresses you’ve collected outside GivingFuel.
As your emails go out, see clicks, total donations and revenue in near real-time.
Drive donations using this secret weapon of marketers we’ve made available to you right inside GivingFuel.
Email Automation Pricing
An email automation plan is NORMALLY $9 per month + $0.02 per email, but from now until Dec 31, 2024 you can use drip campaigns completely for free.
If you use Drip Campaigns in your GivingFuel account you can send emails to recipients from any of the Webconnex products (i.e. TicketSpice, RegFox, RedPodium), but you can only track donations to GivingFuel pages. If you'd like to track sales to other products, you'll want to use Drip Campaigns in your RegFox or RedPodium or TicketSpice accounts.
Jump to...
Sign Up for Email Automations
From the Pages screen, hover your mouse over Email Center in the top menu bar
Select Drip Campaigns from the dropdown
Click the Start Using Automation button to get started sending email drip campaigns
Create a new email automation
From the Pages screen, hover your mouse over Email Center in the top menu bar
Select Drip Campaigns from the dropdown
Click Create Campaign
Create the Campaign Name - This is for internal and reporting purposes only
Set who you would like the email automation to send to
Past Registrants - This allows you to send emails to all individuals who previously donated to a specific GivingFuel page or attended an event on TicketSpice, RegFox, or RedPodium
Manually Enter or Import Emails - This option allows you to paste in email addresses from past donor services you've used, or MailChimp or other places you've captured emails. These email addresses can be placed on separate lines or separated by spaces, commas, or semicolons
Tracking
When Track Donations is enabled, our system will track which recipients donate from the link in your email. This feature will report total donations and revenue. Any recipients who complete a donation will be removed from the remaining emails in the sequence
Select the page for which you'd like to track donations
Click Save
NOTE: When you import emails into an email automation, they will not be imported into your GivingFuel Contacts. They are only used as recipients in the email automation you create.
Add the first email to the automation sequence
From the Pages screen, hover your mouse over Email Center in the top menu bar
Select Drip Campaigns from the dropdown
Click the eye icon next to the automation you'd like to add emails to
Click Add Email
Create the Reference Name - This is for internal and reporting purposes only
Set the Subject Line of the email
Enter the From Name - This text will be who the email is showing it is coming from
Enter the Reply-to email - This email address will receive any responses if donors reply to the email
Page Link - This will only appear if you are tracking donations on your automation. If you are tracking donations, this page link must be added to the Message field to track and report donations and revenue
Create the Message - The message field is used to customize your email message
Click the Review Email button to see a sample of your email
Click the Save Email button to add the email to your sequence
NOTE: You'll schedule the date and time this first email will send in a later step when you publish the automation
Add additional emails to the sequence
From the Drip Campaigns screen, click the eye icon on the Automation you'd like to add additional emails to
Click the Add Email button
Create the Reference Name - This is for internal and reporting purposes only
Set the Subject Line of the email
Enter the From Name - This will be who the email is showing it is coming from
Enter the Reply-to email - this email address will receive any responses if donors reply to the email
Page Link - This will only appear if you are tracking donations on your automation. If you are tracking donations, this page link must be added to the Message field to track and report donations and revenue
Create the Message - The message field is where you can use the text editor to customize your email message
Click the Review Email button to see a sample of your email
Set the number of days after the previous email in this sequence that you'd like this email to send
Set a specific time of day you'd like the email to send
Click the Save Email button to add the email to your sequence
NOTE: You cannot add additional emails to the sequence once the Automation has been published.
Publish the email automation
Warning: Once you publish, you will not be able to edit your automation title, recipients or page tracking once you publish. You can edit, test or delete an existing email in an automation as long as the email hasn’t sent.
You cannot add additional emails to the sequence once the Automation has been published.
From the Drip Campaigns screen, click the eye icon next to the automation you'd like to publish
Click the Publish button in the upper right corner
Select Send Immediately to send the first email immediately, or select Schedule to schedule the email to send on a future date and time
Click the Publish button
Once published, the email statuses will then show as Scheduled. The recipients, clicks and donation revenue will update as each email is sent out
FAQs
Does My GivingFuel Drip Campaigns Plan Include Access to Drip Campaigns on TicketSpice, RedPodium, and RegFox?
Does My GivingFuel Drip Campaigns Plan Include Access to Drip Campaigns on TicketSpice, RedPodium, and RegFox?
Currently, Drip Campaigns plans are enabled by product. To send Drip Campaigns in TicketSpice, RedPodium, or RegFox, we recommend setting up a new Drip Campaign plan in the other desired product(s), subject to additional cost of $9 per month + $0.02 per email sent.
How do I drive revenue with my email automation?
How do I drive revenue with my email automation?
Here are some tips to send an email automation that drives revenue.
🏆 3 Tips for Creating an Email To Drive Revenue
Grab the reader's attention with a compelling subject line: The subject line is the first thing that recipients will see in their inbox, so make sure it's attention-grabbing and relevant to the content of the email. Avoid using spammy-sounding phrases or all-caps text, as these may trigger spam filters.
Keep the message concise and clear: People are bombarded with emails every day, so keep your message short, simple, and easy to understand. Make sure the main message is communicated early on in the email, so readers don't have to scroll or search for it.
Make the call-to-action clear: Whatever action you want your recipients to take, make sure the call-to-action is clear and easy to find. Use a button image or hyperlink.