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Automatically Send Winback Emails to Donors Who Abandon Their Donations
Automatically Send Winback Emails to Donors Who Abandon Their Donations

Automatically re-engage donors who abandon donations to recover lost sales, boost donor conversion, and increase your revenue

Maddy avatar
Written by Maddy
Updated over a month ago

Incomplete donations and abandoned contributions mean missed fundraising opportunities. The GivingFuel Winback Email feature helps you re-engage potential donors by automatically sending follow-up emails to individuals who started but didn’t complete their donation, encouraging them to follow through with their gift.

You can customize Winback Emails to connect with your donors in a way that best aligns with your organization’s mission. Inspire abandoned donors to complete their contribution by sharing impactful stories, highlighting testimonials, showcasing the tangible impact of their support, and more!

By leveraging Winback Emails, you can increase donation completion rates, deepen donor engagement, and maximize fundraising efforts—all without manual follow-up. This guide will show you how to make the most of this powerful feature!

Winback Email Pricing

Any Winback Emails that are sent are $.02 per email recipient and requires a card on file to use. This feature will be billed every 30 days for any emails you send out during that billing period.

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Getting Started

  • From the Pages screen, click the pencil icon on the page you want to edit

  • Go to the Emails tab, and select Winback Emails

  • Click Create Winback Email

  • Give your Winback Email a Name (this is for internal use only)

  • Click Continue


Write Your Winback Email

  • Set the Subject of the Winback Email

  • Enter the From Name - This text will be who the email shows it is coming from

  • Enter the Reply-to Email - This email address will receive any responses if recipients reply to the email

  • Create the Message - The message field is used to customize your email message

  • Click Review and Schedule to see a sample of your email


Schedule Your Winback Eamil

  • Schedule when your Winback Email should be sent. Users can set the timing in minutes, hours, or days, with a minimum delay of 5 minutes and a maximum of 31 days after a donation is abandoned

  • Review the email content and details

  • Click Schedule Winback Email

Pro Tip: Before sending a Winback Email, GivingFuel checks if the donation is still abandoned. If a donor abandons their donation but completes it (using the same billing email) before the Winback Email is scheduled to send, GivingFuel will not send a Winback Email.

For example, if a Winback Email is scheduled to send 1 day after a donation is abandoned, and a donor abandons their donation on January 1 but completes it 4 hours later, they will not receive the Winback Email on January 2, as their donation is no longer abandoned.


Manage Your Winback Email

Note: Users can only edit and send a test to active Winback Emails. If you want to edit or send a test on a Winback Email and do not see the corresponding icons, first update the status to Active.

Users can only delete inactive Winback Emails. If you want to delete a Winback Email and do not see the trash can icon, first update the status to Inactive.

  • From the Pages screen, click the pencil icon on the page you want to edit

  • Go to the Emails tab, and select Winback Emails

  • Find the Winback Email you would like to view or manage, and select from the available options

    • The Recipients field allows you to see how many recipients have received your Winback Email

    • The Clicks field allows you to see how many unique recipients clicked in the email at least once

    • The Status toggle allows you to turn on or turn off the Winback Email on your page

    • The duplicate icon allows you to copy the previous Winback Email

    • The pencil icon allows you to edit the email

    • The eye icon allows you to view the email

    • The envelope icon allows you to send a test email to an email of your choice

    • The trash can icon allows you to delete the email

Pro Tip: You can search for your email in the Search bar, or filter your emails by the Scheduled status to only see Active or Inactive Winback Emails.


Manage Your Leads

If a potential donor's donation remains inactive for 20 minutes, GivingFuel marks the donation as abandoned. Once abandoned, GivingFuel saves the billing email as a Lead in your GivingFuel account. You can view all Leads under the Contacts tab in your GivingFuel dashboard.

  • To view all of the leads on your account, click the Contacts tab from the main menu bar on your account

  • Under the Filters tab on the left-hand side, click Contact Type

  • Select Leads

  • Edit, view, or delete these leads as desired

Pro Tip: Abandoned leads will only save the billing email, not any of the other details about the donation. The Contact will not display the page for which the lead started donating.


FAQs

When does a donation become abandoned in GivingFuel?

GivingFuel marks the donation as abandoned when a potential donor's donation remains inactive for 20 minutes.

If someone leaves my donation page before entering their billing email, will GivingFuel send the potential donor a Winback Email?

GivingFuel only sends Winback Emails if a potential donor abandons their donation after entering their billing email. If the donor abandons their donation before entering a billing email, the system will not send a Winback Email.

Can I create multiple Winback Emails for my page?

Yes, you can definitely create multiple Winback Emails for your GivingFuel campaign! GivingFuel confirms that a donation is still abandoned before sending a Winback Email. So if a donor completes the donation (using the same billing email) after one of your earlier Winback Emails, GivingFuel won't send additional Winback Emails to the donor, as their donation is now complete.

Does GivingFuel send Winback Emails to emails entered on the donation section of my page?

No, Givingfuel only sends Winback Emails to the billing email provided during donation. Other emails entered on your GivingFuel page will not receive Winback Emails.

If a potential donor abandons their donation multiple times, will GivingFuel send the individual multiple Winback Emails?

If you have only set up one Winback Email on the page and someone abandons their donation multiple times using the same billing email, GivingFuel will only send one Winback Email.

GivingFuel will only send a Winback Email multiple times if your organization has multiple Winback Emails on the page and if the potential donation is still abandoned by the time the next Winback Email is scheduled to send.

If a user deletes a lead contact's email in GivingFuel before the Winback Email is scheduled to send, will GivingFuel still send the Winback Email?

Yes, if a user deletes a lead before our system is scheduled to send the Winback Email, the Winback Email will still be sent to the abandoned donor.

Can I include the recipients's name in my Winback Email?

No, users cannot dynamically insert the recipient's first and last name into a Winback Email. All messages will appear exactly as entered in the message field.

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