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Conversion Tracking - Google Analytics, Google Adwords, Facebook, and Twitter
Conversion Tracking - Google Analytics, Google Adwords, Facebook, and Twitter

How do I use tracking systems in GivingFuel?

Hannah avatar
Written by Hannah
Updated over a year ago

Select Tracking from your Setting dropdown in the page builder. 

Here you can enter your tracking IDs. 

It is recommended to use one of them at a time. To track eCommerce conversions, place your Google Analytics Tracking ID within a Google Tag Manager Container.

FAQs 

Can I use other tracking platforms within your software?

Yes, but they need to be implemented by Google Tag Manager.

What is the confirmation URL? 

Each confirmation URL is unique because it contains the Donor ID number. It cannot be restructured, but it is not necessary for tracking conversions with the available setups. 

Where can I learn more about conversion tracking? 

Our system is plug & play for conversion tracking software. You can reference the  Google help center, the Facebook help center, the Adword help center, or the ecommerce help center for more information. 

What information is shared with Facebook Pixel Tracking?

  • Page View - If a Donor views the page.

  • Registration - If a Donor completes the page, paid or free.

  • Add To Cart* - If a Donor makes a selection on the page, indicating purchase intent.

  • Initiate Check Out - If the Donor clicks into the billing portion of the page but doesn't complete the purchase.

  • Amount Of Order - Total cost paid by the Donor.

*Note: This functionality is in beta. To request access, please message our team using the chat bubble in the bottom, right corner of this page.

How do I manage my Facebook Ads?

Here is an excellent resource on how to create, analyze, and manage your Facebook Ads 

My Facebook Link preview is not working. Do you have any tips to fix it?

Here is a tool for sharing a URL and finding the Facebook link preview is not working properly. Click Here.

My Facebook Pixel is showing, Missing Purchase User Data Parameters, Missing AddToCart user data parameters, and events not matching. What does this mean?

If your event is free or the check out is $0, the Purchase and Add To Cart triggers are not activated b/c a financial transaction must take place.

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