The Analytics page helps you track and understand your donation page's performance from a single dashboard. Monitor trends, donation activity, visitor engagement, custom field responses, and other metrics to better understand how donors are interacting with your page.
In this article, you'll learn how to navigate the Analytics page, interpret the available charts and reports, and export data for additional analysis.
Note: Data shown in the page analytics only applies to the specific page you are viewing. To view information about your overall account, use the Dashboard.
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Getting Started
The Analytics page provides a centralized overview of donors, visitor activity, and reporting data for an individual GivingFuel page. To access your page analytics:
From the Pages screen, click the graph icon under the page you want to view
Filter your data if desired. By default, Analytics includes all data collected since your page went live. Use the Date filter to narrow results based on when donors gave to your organization
View Page Performance
The top section of the Analytics page provides a high-level overview of your donor and donation performance.
Donations
The Sales Overview section provides a snapshot of your page's sales activity and revenue. You'll find the following metrics:
Total Donations: The total amount of donations processed through your page, including both one-time and recurring donations
One Time: The total amount of one-time donations processed through your page
Recurring: The total amount of donations received through recurring giving on your page
Declined: The total amount of donation revenue that was declined on your page
Pro Tip: Click any hyperlinked amount to view the donations included in that total.
Note: The sales totals shown in the page analytics reflect gross sales before platform and payment processing fees are deducted. Because of this, the totals shown on the analytics page may not match your bank deposits. For a detailed breakdown of your net payouts and deducted fees, we recommend using a Webconnex Payments Payout Report.
Donors
The Donors Overview section shows an overview of your page's donor totals. You'll find the following metrics:
One Time Donors: The total number of donors who made a one-time donation
Recurring Donors: The total number of donors who made a recurring donation
Declined Donors: The total number of donors whose donation attempts were declined
Pro Tip: Click any hyperlinked amount to view a detailed breakdown of the donors included in that total.
Unique Visitors
The Unique Visitors Overview section provides insight into how visitors are interacting with your page. You'll find the following metrics:
Unique Visitors: Displays the number of unique visitors who have viewed your page. Unique visitors are tracked by IP address, so multiple visits from the same IP address are counted as a single visitor
Total Visits: Displays the total number of page visits. If the same person visits your page multiple times, each visit is included in this total
Donations: Displays the total number of donations processed through your page
Rev. Per Unique Visit: Displays the average revenue generated per unique visitor. This metric is based on the page's sales and unique visitor count. The value is rounded to the nearest dollar.
Conversion Rate: Displays the percentage of active visitors who completed an online donations. This metric is based on the number of active visitors who interacted with your page compared to the number of online donations
Pro Tip: Click the hyperlinked number next to Donations to see a detailed breakdown of the donations for this page.
View Page Insights
The Analytics page includes reporting sections that help you better understand donor behavior and trends. These sections include visual graphs, filtering options, and downloadable CSV reports for deeper analysis.
Overview
Overview
The Overview graph provides a visual summary of page activity over time, including visitor and donation trends.
Use this graph to quickly identify trends in traffic and donations over time. Hover over a point on the graph to view sales and visitor totals for that period.
Pro Tip: The Overview graph displays sales as a green line and page visits as a blue line.
Donation Insights
Donation Insights
The Order Insights section highlights donor behavior and trends for your page. You'll see the following metrics:
Average Donation
Top Day of the Week
Average Recurring Donation
Average Transaction Time
Top Hour of the Day
Expected Monthly Recurring Revenue
Pro Tip: Average Transaction Time measures the average time it takes a donor to complete their donation after first interacting with your page.
Donation Source
Donation Source
The Donation Source section shows where your donations originated. In GivingFuel, donations can come from sources such as your donation page (web), recurring donations, or Text-to-Give.
Analyze Data at a Glance
The pie chart provides a visual breakdown of donations by source. Hover over a section of the chart to view:
The donation source (Web, Recurring, or Text-to-Give)
The number of donations received from that source
The percentage of total donations attributed to that source
The revenue generated by that source
Download a Report
You can export this data from the analytics dashboard:
Click the ⋯ menu in the upper-right corner of the Donation Source section
Select Download Stats CSV to download a CSV report showing the number of donations received from each source
Donation Method
Donation Method
The Donation Method section shows the payment method the donor used for their donation.
Analyze Data at a Glance
The pie chart provides a visual breakdown of donations by payment method. Hover over a section of the chart to view:
Donation method (card, ACH, check/cash)
The number of donations received using that method
The percentage of total donations given using that method
Download a Report
You can export this data from the analytics dashboard:
Click the ⋯ menu in the upper-right corner of the Donation Method section
Select Download Stats CSV to download a CSV report showing the number of donations received by each donation method
New vs. Returning Donors
New vs. Returning Donors
The New vs. Returning Donors section shows the percentage of donors making their first donation compared to those who have donated before.
Pro Tip: GivingFuel determines whether a donor is new or returning based on their billing email address. If the same billing email has been used for a previous order on GivingFuel, TicketSpice, RegFox, or RedPodium, the individual will be classified as a returning donor.
Analyze Data at a Glance
The pie chart provides a visual breakdown of your new and returning donors. Hover over a section of the chart to view:
The number of new or returning customers
The percentage of new or returning customers
Download a Report
In the analytics, you can export this data.
Click the ⋯ menu in the upper-right corner of the New vs. Returning Donors section
Select Download Stats CSV to download a CSV showing the number of new donors, returning donors, and total donors for the page
Donation Amounts
Donation Amounts
The Donation Amounts section shows a breakdown of donations by amount, helping you see which donation amounts are most commonly given on your page.
Analyze Data at a Glance
The pie chart provides a visual breakdown of donations by amount. Hover over a section of the chart to view:
The donation amount
The number of donations made for this amount
The percentage of total donations represented by this donation amount
The total revenue generated from donations for this amount
Download a Report
You can export this data from the analytics dashboard:
Click the ⋯ menu in the upper-right corner of the Donation Amounts section
Select Download Stats CSV to download a CSV showing the number of donations received for each donation amount
Device Type
Device Type
The Device Type section shows the types of devices donors used to view your donation page.
Pro Tip: Device type is reported as Desktop, Mobile, or Tablet.
Analyze Data at a Glance
The pie chart provides a visual breakdown of the device type. Hover over a section of the chart to view:
The total number of page views for that device type
The percentage of overall page views for that device type
Download a Report
You can quickly download a report showing the device types used on your page.
Click the ⋯ menu in the upper-right corner of the Device Type section
Select Download Stats CSV to download a CSV showing the number of page views for each device type
Top Mobile Devices
Top Mobile Devices
The Top Mobile Devices section highlights the mobile devices most commonly used to view your page. The pie chart provides a visual breakdown of the top mobile devices. Hover over a section of the chart to view:
The number of page views for a mobile device type
The percentage of page views for a mobile device type
Donation Funds
Donation Funds
The Donation Funds section shows how donations are distributed across your funds when using the Fund Tracking feature.
Pro Tip: The Donation Funds section only appears if Fund Tracking is enabled on your GivingFuel page.
Analyze Data at a Glance
The pie chart provides a visual breakdown of donations by fund. Hover over a section of the chart to view:
The fund name
The total number of donations allocated to that fund
The percentage of all donations that were given to that fund
The total revenue generated for that fund
Download a Report
You can export this data from the analytics dashboard:
Click the ⋯ menu in the upper-right corner of the Donation Funds section
Select Download Stats CSV to download a CSV showing the number of donations for each fund
Custom Field Responses
Custom Field Responses
If you've added a Merchandise, Session, Multiple Choice, T-Shirt Size, or Gender field to your page, GivingFuel will display a pie chart summarizing the responses collected from donors.
Note: GivingFuel will not display the name field, address field, email field, phone number field, date of birth field, text field, date field, terms field, or quantity box field on the Analytics page.
Analyze Data at a Glance
The pie chart provides a visual breakdown of selections made for each custom field. This makes it easy to quickly understand donor preferences. Hover over any section of the chart to view:
The total number of times an option was selected
The percentage of all selections represented by that option
The total revenue generated by that selection (when applicable)
Download a Report
In the analytics, you can export this data if needed.
Click the ⋯ menu in the upper-right corner of the section
Select Download Stats CSV to download a summary showing how many times each option was selected and any revenue generated by that option (when applicable)
Select Download Roster to download a list of donors
Map of Visitors and Orders
Map of Visitors and Orders
The Map of Visitors and Orders section helps you understand where your audience is located and how they are finding your donation page.
Review Top Traffic Sources
To the left of the map, GivingFuel displays the top traffic sources driving visitors to your donation page. Use this data to understand which websites, marketing campaigns, or referral sources are generating the most traffic and sales.
View Visitor and Order Locations
The map displays the geographic locations of both visitors and donors. This allows you to quickly identify where interest in your donation page is coming from and where donations are occurring.
Blue dots represent visitors who viewed your donation page
Green dots represent donors who completed a donation
Pro Tip: Visitor locations are determined by the visitor's IP address. Order locations are based on the billing address entered during checkout.
Note: Use the region filter above the map to focus on visitor and order activity in a specific area. You can view data for the United States, North America, South America, Europe, Africa, Australia, or Worldwide to better understand where your audience is engaging with your donation page.
FAQs
Are page analytics available for each donation page?
Are page analytics available for each donation page?
Yes. Page Analytics are available for each page. To view Analytics for another page, navigate to that page and open its Analytics dashboard.
Why doesn't the conversion rate match the number of unique visitors and donations?
Why doesn't the conversion rate match the number of unique visitors and donations?
The conversion rate is not calculated using unique visitors. Instead, it is based on the number of active visitors who interacted with the page and the resulting online donations.
Because unique visitors and active visitors are measured differently, the conversion rate may not match a calculation based solely on unique visitors versus total online donations.